It took 10 years, but Rackspace Hosting has finally unveiled its first formal channel program to its 2,000-plus hosted service solution provider partners, with a similar program for those who partner on cloud services expected next month.
Rackspace traditionally offered partners compensation for referring customers to its dedicated hosted infrastructure service or for helping Rackspace get new business, but that is changing under the new program, said Robert Fuller, vice president of worldwide channels for the San Antonio, Calif.-based hosting provider.
Fuller, who joined Rackspace about six months ago after running his own channel consulting business and handling channels for AMD (NYSE:AMD), said the company's first official channel program resulted from conversations with partners who said they wanted a simple but formal program with a global reach, clear compensation rules, a training component, and easy-to access support and collateral.
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