Google has launched an online marketplace where third-party suppliers of on-demand applications that supplement Google's own applications can show off their wares.
Taking a page from the strategy books of Apple's App Store and other online software marketplaces, the new Google Apps Marketplace offers cloud-based applications that integrate with Google Apps. At the time of the launch late Tuesday Google said more than 50 companies were participating.
Google Apps today includes the company's email, calendar and Google Docs document, spreadsheet and presentation applications, among others.
"We're often asked when we'll offer a wider variety of business applications " from accounting and project management to travel planning and human resources management," said product manager Chris Vander Mey in a statement. "But we certainly can't and won't do it all, and there are hundreds of business applications for which we have no particular expertise."
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